Awesome content. Crappy Call to Action.

    Father’s Day is around the corner which means I am feverishly searching for the latest gadget that will make my husband/awesome dad smile on Sunday June 16th. He gave me the not so subtle hint that he wants an old school boombox to hook up to his smartphone. So off I go to read reviews. Enter my affiliate marketing voice that refuses to be quiet. Continue reading

Social Media and Affiliate Recruitment

    As an online marketing consultant, I get to have my brain and hands into a little bit of everything. Having come from a startup environment, I wouldn’t have it any other way.  In fact, I see many advantages and cross benefits to leading different marketing channels.  One of the most obvious to me is affiliate marketing and social media. Continue reading

Fanatical Brand Engagement

    Every once in a while, I have such a positive social media/customer service experience that I am compelled to tell everyone I know about it.  And isn’t that the beauty of social media?  The reason we all diligently post, retweet and engage our customers online.  Social media is an evolving and powerful marketing tool that few truly utilize but when a company does…marketing fireworks! Continue reading